Case Study for Basalt & Pine CPA.

Basalt & Pine CPA is a concept brand I built to show what an accounting firm’s website can look like: a Portland practice serving Oregon families and small businesses with tax, bookkeeping and payroll. It’s a demo, not a paying client, so the firm name, reviews and contact details are placeholders.

I built the site in Next.js and deployed it on Vercel, with Home, Services, an Oregon taxes section, FAQ and Contact. The hero names the Oregon filings up front instead of hiding them further down, and a named founding partner, a rating strip and office hours sit near the top to build trust early.

Services are split into eight lines: individual tax, small business tax, bookkeeping, payroll, Oregon compliance, IRS and Oregon DOR notices, entity structure and year-round planning. Each one has its own anchor on the Services page, so a visitor can jump straight to their problem. “Book a consultation” and a click-to-call number repeat through the page, so the next step is never more than a scroll away.

Basalt & Pine is live as a working demo. It shows a firm how location-specific content can do the trust-building a sales call usually has to do, and it gives a clear structure for adding service pages that rank for local tax searches.