Lumon Scale
Your coaching business outgrew its tech stack. I rebuild it so growth stops breaking things.
A premium website rebuild plus full course system integration, for established coaches doing $10k+/month on tools that were set up in year one and duct-taped ever since. One rebuild, six weeks, zero downtime.
From $7,500 · Delivered in 6 weeks
You already know what's broken. You've written the list a dozen times.
You've probably also tried fixing it — the $500 Upwork fix that broke in two weeks, the OBM who manages what exists but can't rebuild it, the systems audit that produced a beautiful diagnosis document nobody implemented. The problem was never the diagnosis. It was that nobody rebuilt the foundation.
- —You're doing $10k+/month consistently, and the ops are creaking under it.
- —Your stack is 8 to 15 tools that don't talk to each other cleanly.
- —Somewhere in there are 40 Zapier automations nobody fully understands, and some broke silently months ago.
- —Your VA spends real hours every week copy-pasting between systems.
- —You can't answer a simple question: which channel actually brings the buyers?
Inside the Rebuild
A system that can hold what's coming next.
You have revenue. You don't have infrastructure that matches it. Every Scale engagement rebuilds the foundation so you stop patching symptoms.
A website that matches your level.
The site you built in year one is quietly costing you deals with the clients you want now. Custom rebuild on Webflow or WordPress, positioned for who you are today, wired into the new CRM.
Migration without losing a single student.
If you've migrated before and lost data, I understand why you're scared to touch anything. Here's how this one works: the old system keeps running until the new one is verified end to end. Nobody loses access, and no checkout breaks mid-switch.
One dashboard. Every lead. Every sale.
HubSpot, GoHighLevel, or whichever CRM actually fits your business, set up so your team stops living in copy-paste. Lead scoring, real pipelines, reports you can trust when you're planning next quarter.
Your full pipeline, rebuilt from scratch.
Lead pipeline, student pipeline, retention pipeline. Every stage mapped, automated, and visible. You finally see which channels bring buyers and which just bring noise.
Email automation that replaces hires, not just Zaps.
Welcome sequences, cart abandonment, behavioural triggers, internal alerts when a lead crosses a scoring threshold, post-purchase onboarding. Wired together properly, not stacked on 40 fragile Zaps.
Stop patching. Start building.
Book a Systems Audit Call. We'll map your current stack and show you exactly what to rebuild, migrate, or kill.
The full rebuild.
Systems Audit
Every tool, workflow, and data source mapped. Redundancies named. A written strategy doc: what stays, what goes, what gets added.
CRM Architecture
Central CRM setup (HubSpot, GoHighLevel, or similar). Segmentation, custom fields, automated lead scoring.
Pipeline Design
Lead, student, and retention pipelines with real-time dashboards.
Automation Build
Nurture, booking flows, onboarding, behavioural triggers, internal alerts. Everything wired together.
Website Upgrade
Custom rebuild on Webflow or WordPress, fully integrated with the new CRM.
Migration and Handoff
Full data migration with zero downtime. Team training. Written documentation. 30 days of post-launch support.
6 weeks from kickoff to handoff.
Week 1 · Deep Audit
Every tool, workflow, and data source mapped.
Week 2 · Architecture
Strategy doc delivered. You approve the approach before anything gets touched.
Weeks 3–4 · Build
CRM live, pipelines wired, base automations built. Website rebuild runs in parallel.
Week 5 · Migration
Data moves from the old tools. Zero-downtime cutover.
Week 6 · QA and Training
End-to-end testing, team walkthroughs, support begins.
Investment
From $7,500
Flat fee. Delivered in 6 weeks.
Add-ons.
Additional Migrations
Extra tool or data source moved into the new system.
+$1,000 each
Custom Reporting Dashboards
Purpose-built views beyond the standard pipelines.
+$800
Ongoing Retainer
Continued management and new automations after handoff.
$800–$1,500/mo
Not sure this is the right price point? Try the free course pricing calculator.
What a rebuild looks like.
Hopewella
Autumn Beam runs several programmes at Hopewella. I built the sales pages, email campaigns, Zapier automations, and launch plans that keep them selling.
View project
Athlete Framework
Daniel Bove moved The Quadrant System from Wix to Kajabi. I migrated the course content, built a new landing page, and got it live on the new platform.
View project
What clients actually say.
Real reviews, unedited — pulled straight from Fiverr and client video testimonials.
So just wanted to stop by and let you know that Toby has done excellent work for me. He helped me with my website in addition to adding different modules to my Thinkific course. And any questions that I ever have, Toby is so willing and able to answer them. This professional relationship that we have has worked tremendously for me, and I've learned a lot. So if you're looking for somebody to do anything of the like, Toby's your guy.
christacourt
Fiverr
Tobi Ojet did an excellent job on our website development project, demonstrating a high level of professionalism and exceptional work quality. His cooperation and deep understanding throughout the process made working with him a seamless experience. Highly recommend him for anyone in need of top-notch website development services!
sworkz
Fiverr
Tobi Ojet has truly outdone himself with an exceptional quality of delivery. His code expertise and professionalism raise the bar! 🤩 It's rare to find someone who not only meets but exceeds expectations in both the product and communication. His proactive, polite approach makes every project a breeze. Once again, Toby has blown me away with his grasp of the project's needs, solidifying his place as my go-to website editor. A must-hire for sure!
It was outstanding. Everything was delivered to spec and in the timeframe indicated. I'm super happy that I hired Tobi and will definitely use him and recommend him to my peers!
melissanyarko
Fiverr
Tobi is great to work with. Came to him with a rough idea and a rough sketch and he really turned it out into an elegant webpage that exceeded my expectations. I will definitely keep Toby in mind for future digital projects. Thanks again, Toby!
What's up, everybody? Anyone out there who's looking to start an online course of some sort, I would highly recommend you choose Toby as your developer. Over the past few months, I've actually worked with Toby on two projects. He has done an outstanding job. I plan on using him in the future. He's super responsive. He does high quality work, and he's really taken my ecommerce game to the next level. So if you're looking to start an online course, use Toby. You won't be disappointed.
tatecopywriting
Fiverr
Tobi was great to work with. He spent a lot of time and effort making the website look just the way I wanted. He was also open to all the feedback and made quick corrections. Thanks again Toby!
He knows exactly how to make everything clear and professional....
canelauna
Fiverr
Tobi was excellent. He offered ideas when I was stuck, took initiative, and was extremely patient as I had to ask for several extensions due to life's emergencies. He's extremely professional and knows how bring your ides to life! I would recommend him to anyone.
He is the best...
petewc
Fiverr
Tobi was super responsive from beginning to end of the project, completing the work well ahead of schedule and expectations. I will definitely be using his services in the future and would highly recommend him to anyone needing support with Kajabi or simply wanting to cut through trying to figure stuff out on their own.
Hello. I wanna make sure to come in and just tell you if you're thinking about using someone to create your online course, make sure you use my guy, Toby. This is my third time using him. And when I say he always exceeds my expectations from course design, thought partnership, to being way ahead of the schedule, this is my go to. He makes my life so much easier. I highly recommend him. Use him.
soshikanlu
Fiverr
Working with Tobi is a SWEET experience. He is knowledgeable, flexible, and goes the extra mile. I had a problem with the first company I choose and he advised we go elsewhere with no fuss and now my course is up and running. He is now part of my 'virtual' team! Thank you Toby for repping us well! If you want your course launched with no drama? Go to Toby!
coach1tash
Fiverr
I came into this project knowing that I just wanted to start. With that being said I did not provide a lot of information. Still, we worked well together to make my vision become a reality. Thank you for your help.
ferdifred
Fiverr
I had the pleasure of working with Tobi to create an online course and found him to be an excellent professional with great ideas. His attention to detail and clear communication made the process seamless. I highly recommend him to anyone looking for a dedicated and talented freelancer. Thank you Toby
coryschlesinger
Fiverr
Tobi and his team went above and beyond! My course launched with great success and I owe it to Tobi's hard work and dedication. Will use again!
diegocassina
Fiverr
It was outstanding. Everything was delivered to spec and in the timeframe indicated. I'm super happy that I hired Tobi and will definitely use and recommend him to my peers!
Common questions.
Fair question, and it's the real one. Two answers. First, the engagement is milestone-based: audit, strategy doc, build, migration, training — each delivered and approved in sequence, so you're never six weeks in with nothing to show. Second, I've done this rebuild across 60+ client projects over four years. This is the work I do, not a side gig I'll wander off from.
Something else on your mind? Ask us directly.