Case Study
Lumon Scale for Hopewella.
Autumn Beam
Founder
Featured Service
Lumon Scale
Tools Used
Zapier
kajabiThe Client
Autumn Beam runs Hopewella, which offers several programmes, including the Practice Growth Lab.
The Challenge
Autumn runs more than one programme, and each needed its own sales page, its own email campaigns, and a plan to keep enrolments coming after the first launch. The tools behind those programmes also had to pass information to each other, so she wasn’t moving data around by hand.
What We Built Together
I designed a sales page for each programme and set up the email campaigns behind them. I connected the moving parts with Zapier automations. Together we planned launch strategies for keeping each programme running over time, not just for opening day.
The work.
The Results
Every programme Autumn runs has its own sales page, campaigns, and automations working together. We worked across the whole system and stayed friends after the project ended.
What's Possible
Autumn has a repeatable setup now. A new programme gets the same sales page structure, campaign sequence, and automations instead of a fresh build.
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