Free tool
Online Course Price Calculator
Answer 8 quick questions. Get an accurate, data-backed price for your course — no email required to see it.
Question 1 of 8
What format is your course?
How much should you charge for an online course?
Search “how much to charge for an online course” and you’ll find a dozen contradictory answers — $47, $497, $4,997, each argued with total confidence. The truth is a fair price depends on three things: what format you’re selling, how much proof you already have, and how valuable the outcome is to the person buying it. That’s exactly what the calculator above prices for.
This course pricing calculator is rule-based, not AI-based — every number is computed live in your browser from the same three anchors, so the logic behind your range is never a mystery.
Online course pricing benchmarks (2026).
Starting ranges by format, before category and access multipliers are applied. The calculator above adjusts these for your specific course.
| Format | Base range (USD) |
|---|---|
| Mini-course or workshop (Under 2 hours) | $27 – $97 |
| Self-paced course (2–10 hours) | $97 – $497 |
| Comprehensive program (10+ hours, with workbooks) | $497 – $1,997 |
| Cohort or live program (Runs on set dates) | $797 – $2,497 |
| Certification or hybrid (Includes coaching) | $1,497 – $4,997 |
| Category | Multiplier |
|---|---|
| Business, marketing, sales, or finance | ×1.3 |
| Tech, design, or a professional skill | ×1.15 |
| Health, fitness, or nutrition | ×1.1 |
| Personal growth or mindset | ×0.9 |
| Creative, hobby, parenting, or lifestyle | ×0.75 |
How to price your first online course.
If you’ve typed “price my first online course” into Google at 1am, you already know the range is huge. Most first-time creators default to one of two mistakes: pricing at $27 because it feels safe, or pricing at $997 because a guru said to. Neither is grounded in anything specific to your course.
A better starting point: price the format and access level honestly, then check that price against what the result is actually worth to the student. If a $500 course gets someone a $10,000 raise, $500 is cheap. If a $500 course teaches a hobby with no financial upside, $500 needs real proof behind it to hold.
Once you have a number, the harder part is everything around it — the platform, the payment flow, the emails that turn interest into a sale. Lumon Launch builds that system in 14 days. If you’re past your first launch and scaling what already works, Lumon Scale is the next step.
FAQ
It depends on your format, your proof, and what the student walks away with. A 2-hour mini-course rarely holds a price above $97, while a certification program with 1:1 coaching can justify $2,000+. Run the calculator above for a range built from your specific inputs, not a flat industry average.
Lumon Launch
Priced it. Now launch it in 14 days.
You know what your course is worth. Lumon Launch is the done-for-you build that gets it live in two weeks — a professional website, course platform, payments, email automation and AI-avatar lesson videos included. Flat fee from $2,500. Bring the expertise; we bring the launch.
20-minute call. We'll tell you honestly if it's a fit.
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