Monetize Your Expertise with a Premium Website & Course
The infrastructure behind coaching businesses that actually make money.
Work we’ve built
PEISCL
PEISCL wanted its tech skills training online, from basic computer skills to AI policy for government. I built the site, launch strategy, and payment setup.
SeniorServe Academy
Athena Quinones needed a 36-lesson course for senior-serving professionals and a site to sell it. I built the pages and produced the lessons with AI video.
Phasetrax
Phasetrax helps creatives with digital marketing. I built their Webflow site with a Notion-connected back end, payments, and booking, live in 14 days.
Hopewella
Autumn Beam runs several programmes at Hopewella. I built the sales pages, email campaigns, Zapier automations, and launch plans that keep them selling.
Not Done Yet
An NBA strength coach needed his courses on Kajabi and ready to sell. We ran a pre-sale that brought in $14,000 before the course was finished.
PEISCL
PEISCL wanted its tech skills training online, from basic computer skills to AI policy for government. I built the site, launch strategy, and payment setup.
SeniorServe Academy
Athena Quinones needed a 36-lesson course for senior-serving professionals and a site to sell it. I built the pages and produced the lessons with AI video.
Phasetrax
Phasetrax helps creatives with digital marketing. I built their Webflow site with a Notion-connected back end, payments, and booking, live in 14 days.
Hopewella
Autumn Beam runs several programmes at Hopewella. I built the sales pages, email campaigns, Zapier automations, and launch plans that keep them selling.
Not Done Yet
An NBA strength coach needed his courses on Kajabi and ready to sell. We ran a pre-sale that brought in $14,000 before the course was finished.
The actual first step is never building the course itself.
Most courses stall out long before the final edit. The real failure happens earlier, when creators focus on producing content prior to validating their target buyer, core promise, price point, and launch strategy. Typically, the cycle unfolds like this:
My view
Most coaches don’t need six months of strategy before they build. Expertise is real. The risk is spending months producing a product before a single buyer has proven they want it. Start with proof. Build what sells. Operate what works.
- Six months comparing Kajabi, Thinkific, Teachable, and Podia
- Videos recorded, sitting in a Drive folder, no structure around them
- Launching without a proven, scalable system for acquiring students
- Email automations built in three tools that don't talk to each other
- Platform-hopped twice after getting stuck, started over both times
- An audience that asked twice and stopped asking
Three ways we work.
Everything Lumon Studios builds falls into three programs — each for a different stage of your business.
Lumon Launch
From $2,500
A professional website + course launch system, for experts launching their first paid program — in 14 days.
Lumon Scale
From $7,500
A premium website rebuild + full course system integration, for established coaches at $10k+/month — in 6 weeks.
Lumon Enterprise
From $10,000 per project
Whitelabel builds for HR firms, L&D consultancies, and agencies. Your brand. Your credit.
Not sure what your own course should cost? Try the free pricing calculator.
Everything We Build
The full machine, not just the shopfront.
A website gets you seen. These pieces get you paid. Every Lumon build includes the components that turn traffic into revenue.
A website that actually sells.
Custom-designed, mobile-first, built on Webflow, WordPress, or the platform that fits your business. Not a template. Not a landing page dressed up as a site.
Your course, ready to sell.
Modules built out, videos uploaded, lessons structured, drip schedules set. Whether you're on Kajabi, Thinkific, Teachable, or WordPress — the platform is invisible to your students. All they see is a professional product.
Sales that happen while you sleep.
Welcome sequences, post-purchase upsells, cart abandonment recovery. Every email your business needs, written and automated.
Every button tested before you ever see it.
Payments verified. Automations fired end-to-end. Links checked. If a piece only works in theory, it doesn't ship — you get a system that works the day it goes live, not a demo you have to debug yourself.
One dashboard. Every lead. Every sale.
A single source of truth for who your leads are, where they came from, and where they are in your funnel. So you stop guessing what's working and start knowing.
Want the full stack built into your business?
Every Lumon program includes the pieces you need. Book a call and we'll map the exact system for your business.
Platforms we build on.
Real businesses. Real results.
A closer look at the systems behind the work — the challenge, the build, and what changed.
PEISCL
PEISCL wanted its tech skills training online, from basic computer skills to AI policy for government. I built the site, launch strategy, and payment setup.
View project
SeniorServe Academy
Athena Quinones needed a 36-lesson course for senior-serving professionals and a site to sell it. I built the pages and produced the lessons with AI video.
View project
Phasetrax
Phasetrax helps creatives with digital marketing. I built their Webflow site with a Notion-connected back end, payments, and booking, live in 14 days.
View project
What clients actually say.
Real reviews, unedited — pulled straight from Fiverr and client video testimonials.
So just wanted to stop by and let you know that Toby has done excellent work for me. He helped me with my website in addition to adding different modules to my Thinkific course. And any questions that I ever have, Toby is so willing and able to answer them. This professional relationship that we have has worked tremendously for me, and I've learned a lot. So if you're looking for somebody to do anything of the like, Toby's your guy.
christacourt
Fiverr
Tobi Ojet did an excellent job on our website development project, demonstrating a high level of professionalism and exceptional work quality. His cooperation and deep understanding throughout the process made working with him a seamless experience. Highly recommend him for anyone in need of top-notch website development services!
sworkz
Fiverr
Tobi Ojet has truly outdone himself with an exceptional quality of delivery. His code expertise and professionalism raise the bar! 🤩 It's rare to find someone who not only meets but exceeds expectations in both the product and communication. His proactive, polite approach makes every project a breeze. Once again, Toby has blown me away with his grasp of the project's needs, solidifying his place as my go-to website editor. A must-hire for sure!
It was outstanding. Everything was delivered to spec and in the timeframe indicated. I'm super happy that I hired Tobi and will definitely use him and recommend him to my peers!
melissanyarko
Fiverr
Tobi is great to work with. Came to him with a rough idea and a rough sketch and he really turned it out into an elegant webpage that exceeded my expectations. I will definitely keep Toby in mind for future digital projects. Thanks again, Toby!
What's up, everybody? Anyone out there who's looking to start an online course of some sort, I would highly recommend you choose Toby as your developer. Over the past few months, I've actually worked with Toby on two projects. He has done an outstanding job. I plan on using him in the future. He's super responsive. He does high quality work, and he's really taken my ecommerce game to the next level. So if you're looking to start an online course, use Toby. You won't be disappointed.
tatecopywriting
Fiverr
Tobi was great to work with. He spent a lot of time and effort making the website look just the way I wanted. He was also open to all the feedback and made quick corrections. Thanks again Toby!
He knows exactly how to make everything clear and professional....
canelauna
Fiverr
Tobi was excellent. He offered ideas when I was stuck, took initiative, and was extremely patient as I had to ask for several extensions due to life's emergencies. He's extremely professional and knows how bring your ides to life! I would recommend him to anyone.
He is the best...
petewc
Fiverr
Tobi was super responsive from beginning to end of the project, completing the work well ahead of schedule and expectations. I will definitely be using his services in the future and would highly recommend him to anyone needing support with Kajabi or simply wanting to cut through trying to figure stuff out on their own.
Hello. I wanna make sure to come in and just tell you if you're thinking about using someone to create your online course, make sure you use my guy, Toby. This is my third time using him. And when I say he always exceeds my expectations from course design, thought partnership, to being way ahead of the schedule, this is my go to. He makes my life so much easier. I highly recommend him. Use him.
soshikanlu
Fiverr
Working with Tobi is a SWEET experience. He is knowledgeable, flexible, and goes the extra mile. I had a problem with the first company I choose and he advised we go elsewhere with no fuss and now my course is up and running. He is now part of my 'virtual' team! Thank you Toby for repping us well! If you want your course launched with no drama? Go to Toby!
coach1tash
Fiverr
I came into this project knowing that I just wanted to start. With that being said I did not provide a lot of information. Still, we worked well together to make my vision become a reality. Thank you for your help.
ferdifred
Fiverr
I had the pleasure of working with Tobi to create an online course and found him to be an excellent professional with great ideas. His attention to detail and clear communication made the process seamless. I highly recommend him to anyone looking for a dedicated and talented freelancer. Thank you Toby
coryschlesinger
Fiverr
Tobi and his team went above and beyond! My course launched with great success and I owe it to Tobi's hard work and dedication. Will use again!
diegocassina
Fiverr
It was outstanding. Everything was delivered to spec and in the timeframe indicated. I'm super happy that I hired Tobi and will definitely use and recommend him to my peers!
The right fit for Lumon Studios.
Coaches, consultants, and training organisations who take their business seriously — and want the tech to match. If any of this describes you, we should talk:
- —You have expertise worth teaching and want to package it into a course that actually sells.
- —Your business has grown past the point where duct tape and Zapier can hold it together.
- —You run an agency or firm that delivers training solutions to your own clients and need a partner behind the scenes.
From the blog.
Notes on course systems, automation, and running the business side of coaching.
Ready to build something that actually works?
Prefer to write first? Send us a message instead.