$14,000 in pre-sales before the course was finished
Featured Service
Lumon Launch
Tools Used
The Client
Cory Schlessinger coaches strength training at the NBA level. He came to me in 2022 through a referral from Daniel Bove, another coach I’d set up on Kajabi. Cory had the expertise and people who wanted to learn from him. He needed the course side of the business built so he could start selling.
The Challenge
Cory had more than one course, and he wanted some of them sold together as a single programme. That meant a store buyers could browse, bundles priced as one purchase, and coupons that worked at checkout. He also wanted to take money before every lesson was ready, so the setup had to be sellable from day one.
What We Built Together
I set up Cory’s course sales page and a library page that holds every course he sells. I configured his coupons and grouped several courses into bundled programmes, so a buyer could get the full programme in one checkout. Once the store worked end to end, we opened the pre-sale.
The Results
The pre-sale brought in $14,000 before the course was complete. Four years later, the course is still live on the same Kajabi store. Cory’s audience has grown to nearly 100,000 followers in that time, and the course has run the whole way through.
What's Possible
Pre-selling told Cory people would pay before he finished recording. I use the same approach for first-time course launches: build the store, open the pre-sale, and let early buyers fund the rest of the build.
The work.
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